mapformation Founder and CEO Derek Tonn recently presented a workshop entitled "Every Bit (and Byte) Counts: Tips for Optimizing Electronic Imagery" to a group of approximately 50-55 individuals as a part of the National Council for Marketing & Public Relations in New Orleans, Louisiana, USA. A 75-minute session, a variety of techniques for optimizing .png and .jpg imagery were discussed (as well as exposing attendees to information about the .webp and .jxr image formats), with live examples of the optimization techniques in-action being performed on imagery found on the web. Slides from the session have been made available to the public, via viewing the information in Google Drive.

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